This policy covers both the Alignment app and this website. It mirrors the policy shown in the app under Settings → Privacy.
What we collect
Your account. If you create one, we store your email address and, if you give it, a display name. Signing in with Apple, Google, or Facebook gives us the same two things from that provider. If you use Apple’s Hide My Email, we only ever see the relay address, and that is fine.
Your profile photo. If you choose one, we store a small copy privately with your account and sync it across your devices. Google sign-in may supply a profile photo. You can change or remove it in Profile. We do not access the rest of your photo library or send your photo to the Watch.
Your course feedback. If you submit a course rating, it contributes to a public average without your name. An optional note stays private and is available to the course author through the Alignment team. You can edit your feedback, and deleting your account removes it.
Your practice. Sessions you complete, course progress, streaks, time practised, saved sessions, downloads, and your preferences.
Your tests. BOLT times, resting breathing and pulse counts, stress and sleep self-ratings, and their dates are stored only on this device, separately for each account. We do not upload these test results or send them to your Watch. You can delete individual results in Tests; deleting your account removes its results from this device.
Apple Watch. The Watch stores breathing and quiet-timer practices locally and sends completed practices, including their date and duration, to your paired iPhone to update your progress. The iPhone shares your practice totals, recording titles, and current playback controls with the Watch. We do not access HealthKit, and your email, sign-in credentials, and journal entries are not sent to the Watch.
Your journal. Mood journal entries and the optional mood check after a session. These are private to your account. We do not show them to anyone else and we do not use them to train anything.
Payments. Version 1.0 has no subscription or in-app purchase. In versions that offer subscriptions, our payments partner records which plan you are on and whether it is active, so the app knows what to unlock. Apple processes the payment itself — we never see your card details.
Identifiers. An internal account ID. In versions that offer subscriptions, our payments partner also uses an ID to tie a subscription to your account.
How we use it
To run the app: sync your progress across devices, personalise recommendations, and send the reminders you have opted into. In versions that offer subscriptions, we also check what your subscription unlocks.
To support you when you write to us, and to understand which content is used so we know what to make more of.
We do not sell your personal information. We do not show ads, we do not track you across other apps or websites, and we do not share anything with data brokers.
Who else is involved
We keep this list short on purpose. Each of these processes data only to provide their part of the service:
Apple, for Sign in with Apple. Google and Facebook, only when those options are available and you choose to use them. Our hosting provider, which runs the database your account lives in. Our email provider, for password resets and account emails. In versions that offer subscriptions, RevenueCat manages subscription status and Apple processes payments; neither payment service is used for purchases in version 1.0.
How long we keep it
We keep your account data for as long as your account exists. Delete your account and we delete it — see below. Anonymous, aggregated counts that cannot identify you may remain.
Your choices
You can use Alignment as a guest, without an account at all. You can delete downloads, reset progress, or sign out at any time.
You can permanently delete your account and everything in it from Settings → Account → Delete account. This removes your progress, journal entries, and saved sessions, and it cannot be undone. In versions that offer subscriptions, cancellation is separate and is done through your App Store account.
Your rights
If you are in the EU or the UK, you have the right to see the data we hold about you, correct it, delete it, get a copy in a portable form, object to how we use it, and withdraw any consent you have given.
We rely on your consent for reminders and for optional social sign-in, and on the necessity of running the service for everything else your account needs to work.
Write to hello@alignmentapp.co and we will help. If you are not satisfied, you can complain to your local data protection authority — in Slovenia, the Information Commissioner (Informacijski pooblaščenec).
Children
Alignment is not directed at children and we do not knowingly collect data from anyone under 16. If you believe a child has created an account, write to us and we will delete it.
Changes to this policy
If we change anything meaningful here, we will update the date at the top and, where the change matters to you, tell you in the app.
The waitlist
If you give us your email on this site, we store that address, which form you used, and the date you submitted it. We use it for one purpose: to tell you when Alignment launches. It is not a newsletter subscription, we do not sell or share the address, and you can ask us to delete it at any time by writing to hello@alignmentapp.co.
Getting in touch
Questions about any of this, or a request to see or delete what we hold: hello@alignmentapp.co.